First, we can optimise for search engines, the main page which gives the details of your book.
Second, we can undertake pay-per-click management in Google Adwords for you.
Both of these services are carried out by arrangement with SEOFirst.net (a sister company of DragonCub), who are SEO and PPC experts.
You can find details of the SEO work on the site of SEOF here. Basic SEO of your page is presently undertaken free of charge.
The key skill in PPC management
In case you have not previously managed your own PPC campaigns, there is one fundamental point we would like to explain: search engine optimisation of a web page is intended to make the page "friendly" to search engine "robot" software so that your page is picked up, stored in Google's database and returned as high as possible in Google searches.
PPC is different. Because you pay for every click, you do not want people to click for the sake of clicking. What you do want is for "targeted" users to click. That is to say, people who really want to read your book. Because Google allows only a small number of descriptive words, that means you have to choose those words very carefully. They have to "put off" people who are unlikely to buy your book while encouraging those who might buy. In fact, I would go as far as to say that it is more important to put off unlikely buyers than to attract targeted buyers. The goal is to achieve for you the highest sales return on your advertising investment.
The pay-per-click proposal
We guarantee that at least half your spend goes on payments. The rest contributes to our operational cost. Managing a pay per click programme is a labour intensive business.
If for any reason, your “spend is not spent by the month end, we continue until it is exhausted. What we want is the best sales result.
